The global experience of the Pandemic and the self-isolation we were forced into have exponentially  grown e-commerce, not just for the mid-to-high market but also for population segments that were  less trusting of electronic payments. E-commerce became, between 2020 and 2022, the main source  

of acquisition even for primary and necessary goods; in the digital realm, people sought answers to  their needs for entertainment, education, and supply. 

The huge numbers that developed led to the creation of Dubai CommerCity in Dubai, the first free zone entirely dedicated to e-Commerce and located in the Umm Ramool area. An area strategically  aimed at promoting Dubai’s position as a leading platform for international e-Commerce. Thanks to  the Dubai CommerCity phenomenon, the evolution of international and local companies wanting to  start managing their online activities in the MENA region (Middle East and North Africa) is  supported. 

Like every vision, implementation necessarily requires careful study and controlled growth to always  ensure high-quality standards. Therefore, the founding partners of Bool-it began their adventure  from the ground best known for their past experiences and incredibly still little explored: a digital  platform dedicated to Ho.re.ca. 

Even the busiest chefs and buyer managers will have time to navigate our platform and learn not  only about the products they will use in their culinary creations but also about the story of those  who produce this raw material with passion and dedication, the companies, often family-run and  artisanal, that make up the precious Bool-it supplier catalog.  

Technology at the service of humanity, to guarantee and protect what we hold most precious: time.