Bool-it originates from a vision of a world where every diversity is considered a value, something more,  synergistic, complementary to what is already known. This was and is the dream of the founding  partners, to bring traditional, artisanal, healthy, and satisfying comfort food to the UAE. Integrating all  this with environmental sustainability, wellness, and welfare.  

The United Arab Emirates, with their strategic geographical position at the center of the main east-west  directions and the foresight of their rulers, who have driven economic growth, have become in less  than 50 years a highly developed state with a high standard of living. With an ethnic melting pot greater  than that of the USA and a love for beauty and goodness that distinguishes Middle Eastern philosophy. 

Bool-it enters a market, e-commerce in food and beverage, still developing, but acquiring  exponentially larger market segments.  

The offering of food from various ethnicities in the UAE is excellent, and Bool-it fully meets the safety,  attention to detail, cold chain, and craftsmanship required by such a demanding market.  

Bool-it, with its focus on eco-friendly packaging, low-impact delivery, craftsmanship, and the  environmental care of each of its selected suppliers, aims to solve all the issues that can be  encountered within the sector and that could lead to customer dissatisfaction. 

Follow us to learn about the evolution of our Vision, we will surprise you with unexpected  developments and Involve you in the Bool-it dream.